What is Social Media Marketing?
The global use of social media marketing is on the rise, but what exactly is social media marketing?
Social media marketing is promoting products or services on social media platforms. You can promote, engage, and gather feedback from the target customers directly, on platforms they use each and every day. Most of these social platforms have their own built-in tools, which helps the marketer track the progress, success, and engagement of ad campaigns and promotional content. Yet, more importantly, this gives them a direct line to potential customers and current users. Allowing two-way conversations to begin, and a deeper understanding of their needs and wants to surface. This all happens within the public domain, the content and engagement is immediate, the reaction is live, the outcome is dynamic. This requires marketers to think deeply about the content they post, and must always consider the effect content will have on the personality of the brand.
In the Social Media Environment, Content is King.
It must be original, it must be genuine, and it must reflect the voice of the brand. Only in this way can a brand genuinely connect with an audience.
Today, social media platforms are in every aspect of our lives, from sharing pictures of loved ones, to discussing the latest and greatest scientific endeavors. These sites act as word of mouth, the virtual town crier, to many a primary source of news and information. The Internet’s ability to reach billions across the globe provides the social word-of-mouth to become incredibly powerful, with far-reaching potential. It has also given marketers a brand new way to access that voice, to project powerful messages around the globe.
Targeting the Audience
Social Media Marketing can rapidly change buying patterns, alter the status quo, and bring about huge changes for those who leverage these powerful tools in the appropriate manner. Followers love to share comments about a product as long as they feel a personal connection to the message. This leads to greater engagement among the community, who in turn feel a greater connection to the original message. Due to people liking and sharing the message, it starts to gain reach, which allows it to be heard by an ever wider audience. Leading to greater amounts of traffic on your website and social media platforms.
Social media platforms are built upon the idea of building virtual communities, which allow the public to express their desires, fears, dislikes and likes, in a very personal way online. Social media marketing can then connect these potential audiences to businesses who share the same desires, fears, dislikes and likes.
Through social networking sites, companies can keep in touch with their customers. This personal interaction can instill a feeling of loyalty into followers and potential customers.
Social Media also includes information about what products and services prospective clients might be interested in. Through the use of new analytic technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying patterns can help sales people target relevant prospects and run micro-targeted campaigns.
Huge Revenue Potential!
In 2014, over 80% of business executives identified social media as an integral part of their business. Online Retailers have seen a 133% increases in their revenues from social media marketing.
Our ITTIZ Marketing team provides all the solutions necessary to effectively market products online. Creating original content, engaging with your customers and providing quality feedback from your audience.
Contact us for a free consultation!