A picture paints a 1000 words, a saying we have all hard a million times, yet the old adage still rings true. You can ‘say’ a lot with a picture, evoking emotions, bringing back old memories, inspire a new generation. Whatever the message to get across, a great image is often the way to do it. In the social media arena, this is all too well known, especially with the meteoric rise in popularity of social media platforms such as Instagram, Pinterest or snapchat which are almost entirely based upon images.
Therefore, it is of the utmost important to use original, engaging, and branded images to promote your content.
Headline of the day
Great content is one thing, however a catchy title is something you’re probably not spending enough time on. Think back to the glory days of print media, of flashy tabloid headlines, they were literally headline grabbers in every sense of the word. It is no different in the social media arena.
⦁ Create better, catchier headlines, which grab your audience’s attention bringing them into your content.
⦁ Creating a new headline for social media, we can create brand new titles specifically for social media which grab the attention of your audience. Even better create different titles for the same content posted across multiple social media platforms. Perform A/B testing on the titles to see which ones are performing the best, on which networks and why, to further hone your skills in the deceptive art of headline creation. You can also consider using free internet based tools to research catchy headline for your new content.
Timing is crucial
This may seem like common sense, however if you don’t want your post to get lost in the feeds before anyone has even seen it, you need to post your content at the correct time of the day. Each product or service you post for, has a particular target market and that target market is likely to be online at a certain time in the day. Therefore, once you know who you are targeting, you must also know when they will be active on social media, so your content does not pass them by. You want your content to be viewed and shared as much as possible, to give it the greatest possible audience. So, you must also know when your audience will be listening. Though this tip may seem like common sense, many content marketers overlook this simple concept. For maximum engagement, your content needs to reach every person possible within your target. Therefore, you need to go where the people are and when they are active online. Then you create a posting schedule to ensure you post during a certain time of day. Some platforms such as Facebook do have analytics to help you pinpoint the correct time, however testing and research will help you to determine this.
Post multiple times
Post multiple times
It is easy for your content to get lost in the scrum on social media platforms. So not only should you choose to post at the correct times of the day, also post multiple times the same content throughout the day. This helps your original and highly creative content find its intended audience. Now of course we are not suggesting you sit there and repost over and over again, as that would be a nuisance. However, posting the same content 2 or 3 times across the course of the day can have a big impact on the amount overall reach you achieve.
Questions and Answers
Social media is all about sharing, you do this by communicating a message, delivering content and engaging people with your ideas. How do we know if the content is resonating with the desired target groups? You can ask them! The beauty of social media is that you can open a dialogue with your target audience, ask them for feedback, criticism, or maybe you receive some praise. All told you can now act upon the feedback received, to improve the core message, or make tweaks to your product offerings.
Social media can be both public relations and content delivery at the same time, you can use your feedback to improve the content you are delivering. By engaging the community with your questions, you are also creating a feeling of involvement with your audience, in a way which was simply not possible with traditional media sources.
This is a really powerful way to build a community, which is both engaged and invested in the product or brand, all by just asking a few questions.
Invest a little money
It is of course possible to pay for likes, but you don’t want to do that as the return isn’t there. However, you can pay to promote your content, to a small targeted audience within a social media platform. In this way, creative well written and interesting content, can be pushed into a news feed of the correctly targeted social media users. They are the users who are most likely to really like the content you have produced. With paid targeted content promotion, it is possible you might be able to tap into a previous part of the market, otherwise unserved. Experiment a little to see what works and what doesn’t.
ITTIZ provides all the solutions necessary for effective social media marketing.
Creative original content development, engagement, quality feedback and more.
Contact us for a free consultation!